Blog / Web & Apps

Foodlink Alternative Malaysia: ROVA vs Foodlink for Delivery Orders

By the ROVA team · Published 8 October 2026 · 7 min read

ROVA is the better Foodlink alternative in Malaysia if you mainly want QR ordering, kitchen sync and predictable monthly pricing; Foodlink is the better fit if loyalty, WhatsApp marketing and self-delivery tools are the priority. ROVA charges RM49–RM199 a month plus 1.5–2.5% of revenue, with no setup fee. Foodlink sells annual flat-fee plans, listed from RM799 to RM3,999 a year, plus add-ons. Neither vendor's public site lists GrabFood or foodpanda order integration, so check that before you sign.

This comparison uses both companies' public websites as of 8 October 2026. It covers the FoodLink restaurant platform at foodlink.my (FoodLink Technology Sdn Bhd). It is not FoodLink System, a separate Malaysian company that builds an AI agent called Pip. Confirm current terms with each vendor.

What "multi-platform delivery" really means

Restaurant owners use this phrase for three different jobs, and vendors solve different ones:

• Aggregating GrabFood, foodpanda and direct orders into one screen or printer.
• Moving customers from marketplaces to your own ordering channel, so you stop paying commission on repeat customers.
• Running delivery yourself, with your own riders or a rider service.

Foodlink and ROVA both focus on the second job. Foodlink adds tools for the third. Neither publicly lists the first, so if one-screen aggregation is essential, ask both vendors for a live demo of it. Foodlink's own site frames the marketplace charge as 30%, but your actual rate depends on your agreement, so check your statements. Our guide to owning your ordering system covers the commission maths.

What is Foodlink?

Foodlink is a Malaysian F&B mini-program and CRM platform. Its site lists self-pickup and delivery ordering, QR self-ordering, a rider solution, online payment, membership, vouchers, e-stamp campaigns, a marketplace and automated WhatsApp marketing. Setup is advertised as ready in 7 days, with menu configuration and training included. Its app terms state that order payments are processed through FoodLink's payment gateway.

What is ROVA?

ROVA is a browser-based QR ordering and POS platform built for Malaysian F&B. Customers scan a dynamic table QR code, orders reach the kitchen by screen or cloud printer, and payment through a gateway is optional. Each restaurant gets its own server space and its own ordering domain. Plans also include a free landing page and menu import. See how ROVA's QR ordering works.

ROVA vs Foodlink: side-by-side

Cost: flat annual fee vs revenue-based fee

The two models cross over as you grow. ROVA's monthly cost at three revenue levels:

• RM5,000 a month on Basic: RM49 + RM125 = RM174, about RM2,088 a year.
• RM10,000 on Popular: RM99 + RM200 = RM299, about RM3,588 a year.
• RM15,000 on Popular: RM99 + RM300 = RM399, about RM4,788 a year.

Foodlink's Pro plan is listed at RM3,999 a year. Below roughly RM10,000 in monthly sales, ROVA costs less; above that, a flat fee starts to look better on price alone. Foodlink also states renewals are free for any store with sales above RM360,000. But the packages are not equivalent: Foodlink bundles CRM and marketing, while ROVA's published plans focus on ordering, kitchen sync, your domain and a landing page. Compare tiers with the ROVA pricing calculator.

Foodlink's pricing page lists more than one plan set (for example Lite at both RM799 and RM1,908 a year), so ask for one written quote that states exactly what is included. For payment fees on either platform, see our payment gateway fees guide.

Which should you choose?

ROVA fits better if you:

• Want customers ordering by QR at the table, with orders in the kitchen in seconds.
• Prefer a small monthly fee that rises only as sales rise.
• Want your own ordering domain and a free landing page. If you need a full site, see ROVA's web development service.
• Already run loyalty or WhatsApp marketing elsewhere.

Foodlink fits better if you:

• Treat repeat visits as the main goal and want built-in membership and e-stamps.
• Want automated WhatsApp retargeting and birthday or win-back offers.
• Deliver with your own riders and want a tool to manage them.
• Prefer paying a fixed annual fee you can budget once.

Comparing more options? See our StoreHub comparison and the top 5 QR ordering systems in Malaysia.

Questions to ask Foodlink (or any vendor) before you sign

• Can the system merge GrabFood and foodpanda orders, or only direct orders?
• Is the WhatsApp messaging cost included, and what happens when volume rises?
• Must customer payments go through your gateway, and what are the rates?
• What is the renewal fee, and what do extra outlets cost?
• Who owns the customer data if I leave?
• What does the quote include: printer, setup, custom design, support?

Ask ROVA the same questions. You can check ROVA's plans or book a free demo.

Frequently asked questions